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An interview with RÁJ

An interview with Raj

In September 2013, Zane Lowe on BBC Radio 1 debuted a track entitled ‘Ghost’, performed by LA-based singer-songwriter, RÁJ; in April 2014, the artist followed up with the song ‘Let Me Love You’. Both tracks are notable for their stark lyrical honesty, otherworldly atmosphere, and combination of traditional folk aesthetics with various degrees of brooding distortion. The artist has previously been lips-sealed on personal details of his life, background, and music, choosing instead to deliver somewhat-cryptic Twitter messages. That is, until now…

 There has been a scant amount of background information available on you. As such, would you be willing to provide some of the most elementary of these details? Perhaps your name, birthplace, or birth date?

Of course, my name is Raj, I was born in Westlake village, California, on July 22, 1993.

 To what extent has the hiding of your personal details been deliberate? Why might this be the case?

It hasn’t been important at all for me and the initial campaign. When I put out my first song “ghost” we released my name, my location, and a photo of myself. I’m fairly open actually, and pretty much willing to answer anything. My twitter is @rajnoise, ask away.

How important has social media and online distribution (including uploading and streaming services) been to the establishment of your own ‘identity’? 

I think that in today’s entertainment world, it is the only way for artists to stay relevant. Social media is SUCH a beautiful thing. I can let the world know everything I want you guys to know, when I want you to know it, and it’s coming right from my mouth. We “the entertainers” are controlling the information that is given out about us. Before social media existed we were being spoken for by companies and brands, like TMZ, who go out of there way to manipulate a situation for their benefit, regardless of what is the truth.

How did you become a musician?

I always knew I could sing. I would be sitting in the back of my car with my mom when I was little and would sing along to what was playing and I always remember her looking back smiling at what was coming out of my mouth. She’s an incredible singer, so I think I got a little bit of her gift.

Are there any non-musical influences that have had an impact on your attitude to being a musician?

Yes. Anyone, in any field, who is considered “the best”. Woody Allen is first who comes to mind. I don’t know a TON about Woody, and I haven’t seen all of his films, but what I do know is Woody sticks to his guns. He has such a distinct taste and style, and it wins. Seeing someone “win” time and time again by doing exactly what they want is so inspiring. And Woody is SO himself. It’s really amazing. Also Johnny Depp. He definitely isn’t the most well rounded actor, but what an amazing guy. Every role he takes, he makes his own. Everything he does is just an extension of Johnny Depp. That’s how I want to be. I want to go play and sing on old blues songs, and you guys can hear ME. I want go feature on Kanye West hooks and I want you to still hear ME. I want everything I do to just be an extension of the core of RÁJ.

How would you describe your sound? What other music was perhaps an influence on you, and would you be able to provide any comparable artists for those who may be unfamiliar with your work?

I’m still finding that out. It’s becoming much clearer to me these days. The only thing I can say I strive for is to be tasteful. It’s such a vague word but I think if you understand it, you know exactly what the word means. I’m really inspired by darker sounding music generally. Oasis is my exception there, but they even have their dark moments (“Wonderwall”, “Talk Tonight”, “Morning Glory”). Radiohead, Lana Del Rey, Sidney Betchet, Jeff Buckley and Burial are my go to influences. They’re all such amazing artists.

Your music is quite open-hearted and introspective, and implements interesting usages of more typical folk instrumentation with heavy effects of distortion and reverberation. What is your approach to songwriting? What guides you in this process?

I don’t know anymore. There isn’t really a process these days, I just let it happen. In the past, I would generally start on guitar, write a melody, throw a couple words together, and then take it to the studio.

I had previously described your two tracks with some of the following terms: dark; minimalistic; brooding; ethereal; and melancholic. Yet, I had still referred to them as ‘pop’ tracks, atypical as they may sound for such a designation. Where might you stand in your approach to ‘pop’ music? Would you see yourself as a pop artist?

Yes, 100%. It is my goal, and I’ve just came to this idea recently, to be a pop artist. Not in the sense of production, but in the sense of being popular. I’m not saying I’m going to compromise my vision for what I think will do well, that’s the opposite of what I’m saying really. I’m here to take my abilities and write music for the entire world. For everyone’s home. I’m interested in writing songs your mother will love, and your super hip elitist brother or sister loved 6 months before you found it (classic art elitist). I want to make art that I like and in return the world likes. That’s my goal.

The video for ‘Let Me Love You’ contains some heavy symbolism of spirituality and religion. How central are these concepts to your songwriting? (And, perhaps by extension, your life?)

Songwriting? Not so much. I haven’t gone there yet. But in my life, heavily. “GOD” is an English word, and the concept seems Western to me. But the concept of “GOD” is rather worldly, or at least it should be. I believe there is a higher power that created all man. I believe Buddha, God, and Allah are all the same person (I know I’m missing a few). But it’s really been butchered. I don’t go to a specific church, and I don’t practice a specific religion. But I believe and respect in a higher power.

What was the impetus for having the video for ‘Ghost’ be one of a cinematic breed? Would you see it as being any less ‘personal’ than that made for LMLY (which is composed entirely of amateur footage of RÁJ walking around various areas of France)?

It was just fitting. I don’t know if it was so thought out to not have me in it. It just felt right though. In hindsight,  maybe it’s less personal to the viewer (me not being in it), but it’s still a moving video. I don’t think it lacks passion at all.

What can we expect from you in the near future? A full EP or LP release? A continuation of your current touring? 

I’m just writing right now. It’ll all come out eventually, I’m not sure if it will be an EP or LP, but I’m working hard at making it the best it can be. That’s my main focus. What comes after it, I have no clue.

And, finally… Have you caught World Cup fever?

YES! Love the World Cup. I don’t pay attention SUPER closely, but I have seen majority  of  the games. Predicting  Netherlands win.

RÁJ has most recently performed as part of KCRW’s Chinatown Summer Nights series on Saturday, June 14, in Los Angeles. 

-Tim Nicodemo
Katuwapitiya.com Contributor

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RÁJ – Ghost

With an ever-increasing reliance on social media to remain ‘connected’ to one’s fans; the popularity of music streaming services such as Spotify and Pandora; and the sustained reputation of “illegal” downloading denting album sales, the modes of music promotion have shifted. For emerging artists, viral marketing, the capacity to release tracks and videos independently, and the ability to connect with fans directly have come together to allow them to realize their full marketing potential. Such a model has been used to almost-perfection by previously-enigmatic acts like The Weeknd and Lana Del Rey (and the still-enigmatic Jai Paul).

Enter RÁJ. On September 12, Zane Lowe and BBC RADIO 1 premiered a track entitled “Ghost”: a brooding slow-burn of a song which almost instantaneously caught the attention of numerous news outlets (see: The Globe and Mail, Dead End Hip Hop, Mostly Junk Food), no doubt due largely in part to the unexpectedness of the song’s sudden release. On the same day, the track was released as a free download on Soundcloud, and an official video for the track was uploaded onto Youtube five days later:

In attempting to find out more about the artist currently known as RÁJ (possibly a lone male), it appears he’s had a Tumblr account since only August 27, but a Twitter that stretches back for months, with tweets often straddling the line between banal (“Goodnight”) and inscrutable (“I’m freaking out right now. Feeling very inspired on what has come on my computer” (offering no further explanation)). And when asked to provide more information on the song and himself, the response was just as elusive. His entire persona thus seems hinged on the aspect of evanescence: appearing out of thin air, offering little in the way of who he is, what his next move will be, and so forth.

This method of promotion very much goes hand-in-hand with the track itself, both purely through the sound and lyrics on their own terms, and in adding to the mystique of the track’s history and significance. Beginning with a highly distorted (and unintelligible) phrase uttered by a child, which is then cut up and looped throughout the song, “Ghost”‘s sound initially grapples with the clean chord structure of a strummed guitar and folk singing, and the heavy reverb through which both are filtered. The ethereal outset gradually heightens as the song continues: after two minutes, the guitar temporarily cuts out to make way for the echoes of drums in the background, and, soon after comes the crescendo, as the vocals soar (evoking a structure frequently heard by Florence + The Machine), the drums now pound in the fore, and a staggered, watery synth, which recalls a tape recording looping in reverse, drapes the collective of other sounds.

What at first sounds like a prototypical pop song is undercut with haunted lyrics that seem to be lamenting the loss of someone (or something), the slow layering of reverbed instrumentation, and a jagged synth line that ends the track just as RÁJ entered the scene: in mid-song, without a proper conclusion, abruptly to catch the listener off-guard. And thus is ‘Ghost’, perhaps the most suitable title to describe both RÁJ as an artist, and the track itself: mysterious, enigmatic, but capable of melancholic beauty. Let us hope this ghost will soon reappear long enough for us to catch a better glimpse.

-Tim Nicodemo
Katuwapitiya.com Contributor

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